These days almost every sector is extremely competitive both on the internet and off, it is crucial for any business to be able to maximise the  return they get from all of their assets.

One major asset is of course the website of the business, particularly important if you are running an online shop or a B&B with online booking or any other business where your customers are primarily going to be generated by internet traffic.

Anyone who has looked seriously into optimising their website for the search engines will know that there are many things that contribute but two of the most important are:-

• Content - interesting, fresh and relevant to your keywords.
• Links - the number and importance of links back to your site.

So how can you get content that you can include on your site, how can you make use of articles, newsfeeds etc.

and

How can you get people to link with you?